The Demand Excellence Awards

Where excellence in demand generation takes center stage

In a dynamic industry that is constantly evolving, we believe it is time to honor the innovators, disruptors, and visionaries who are reshaping the demand generation landscape.

Our awards program is dedicated to celebrating the outstanding achievements of those who consistently raise the bar in generating demand for their brands. Whether you are a marketing executive, a data-driven growth expert, a content extraordinaire, or an automation wiz, these awards are your place to shine.

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Join us in rewriting the story of Demand Excellence

Submit your entries, meet like-minded professionals, and take your seat among the best in the industry. The Demand Excellence Awards are here to honor your brilliance – because you demand excellence, and so do we.

Stay tuned for updates, submission details, and an awards night you will not want to miss. Your journey to excellence begins here.

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Why take part in the Demand Excellence Awards?

Recognizing Pioneers

We are on a mission to acknowledge and celebrate the trailblazers who are revolutionizing the art and science of demand.

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Unveiling Excellence

Our awards reveal the brilliance and expertise behind successful demand generation strategies. It is not just about results; it is about the innovative methods that get you there.

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A Spotlight for All

Whether you are a seasoned marketing pro or an up-and-coming superstar, the Demand Excellence Awards welcome marketers at every stage of their journey. It is your chance to be seen, heard, and honored.

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The Prestige You Deserve

Winning a Demand Excellence Award is more than a trophy – it is an industry recognition, a mark of distinction, and a testament to your unwavering commitment to excellence.

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Honoring Organizations and Professionals

The Demand Excellence Awards acknowledge both remarkable marketing organizations and pioneering B2B professionals. This presents an incredible opportunity for businesses and their exceptional team members to bask in the well-deserved spotlight for their outstanding collective and individual achievements. 
Let us celebrate their brilliance!

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2024 Award Deadlines

AWARDS OPEN

01/15/2025

EARLY BIRD ENDS

02/18/2025

FINAL DEADLINE

03/31/2025

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Categories

Demand Marketing Performance

Demand projects that leverage cutting-edge data insights and innovation to drive engagement and exceed expectations
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Channel and Partner Marketing Performance

Demand strategies that showcase the power of data and collaboration to boost channel and partner outcomes
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Customer Marketing Performance

Demand initiatives that have driven unmatched revenue and growth for organizations and their customer base
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Demand Marketing Leaders

Visionary demand leaders who inspire and drive innovation to achieve scalable performance
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Our Demand Excellence Awards Judging Panel

The Demand Excellence Awards rely on the expertise and keen observation of our carefully selected panel of judges. These industry luminaries bring a wealth of experience, a keen eye for excellence, and a passion for innovation to the evaluation process.

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Scott Vaughan

B2B CMO & GTM Leader at Vaughan Go-to-Market Advisory

Accomplished executive with a distinguished 30+ year career in marketing and technology. Renowned for strategic leadership in dynamic markets and for delivering transformative solutions. Has held leadership roles at Integrate, UBM Tech, and InformationWeek.

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Michael Newman

VP of Marketing & Demand Generation at ON24

Marketing & Business Operations leader with 20+ years of experience driving growth at companies like ON24, Tipalti, SAP Ariba, Adobe, and RetailNext. Proven success in GTM strategy, demand gen, and marketing operations. Skilled data-driven marketer and Marketo Certified Expert.

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Sarah Schariest

Fractional CMO & Marketing Advisor at B2B Startup Marketing Advisors

Fractional CMO and Marketing Advisor who helps B2B SaaS and Services companies grow their business. Has experience leading marketing teams from $0 to $250M ARR and is an expert in B2B fintech and healthcare technology marketing.

Our accomplished judges will assess the submissions, ensuring that the most exceptional and groundbreaking achievements in demand generation are honored. Their dedication to excellence and commitment to recognizing innovation make them an integral part of our Demand Excellence Awards team.